- PROJECT DETAIL
- ASANO KANAKO KAJIHARA is an original brand founded by Asano Nenshi Co., Ltd. and Kanako Kajihara, inspired by the wisdom and spirit of traditional Japanese craftsmanship.
Emphasizing the concept of "wabi-sabi," the designs express beauty in simplicity and imperfection, using warm, natural colors and materials to recreate tranquility and serenity born from change and evolution.
The brand aims to help modern individuals remember and incorporate the beauty of Japan’s traditions into their daily lives.
By combining minimalist design with sustainable elements,
ASANO KANAKO KAJIHARA offers a collection that connects Japanese culture with people worldwide, encouraging the acceptance of imperfection as part of personal evolution.
KDS has been involved as the branding and direction, product design,manufacturingand sales support.
- CLIENT & PARTNER
- Asano Nenshi Co., Ltd.
- PLACE
- Gifu , Tokyo
